bts merch
The BT21 character series has been gaining popularity thanks to BTS. The group is a worldwide phenomenon and has reached record breaking YouTube views. The group was also the top pick of the Time magazine Readers Poll. Its popularity has led to explosive growth for the BT21 franchise. The band teamed up with messaging app LINE to create the characters. The members came up with ideas for the characters and worked with a team of designers to develop them into more detailed characters.
The band has collaborated with many companies in different fields, including stationary, food, and fashion. In 2019, a BT21 Pop-UP cafe opened in Japan. Many of its characters have appeared on television and in a variety of merchandise. Fans are becoming BT21 super fans, with BT21 merchandise selling out fast. BT21 has select stores all over the world, though most of them are in Korea.